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Peoples Jewellers is the largest retailer of fine jewellery in Canada, with nearly 100 locations from the Maritimes to British Columbia. As a mall-based retailer in prime locations, Peoples provides an accessible and comfortable shopping experience for its Canadian consumers. With its strong assortment of affordable fine jewellery and brand‐name watches, Peoples Jewellers provides selections for every occasion and every customer.
Founded in 1919 as a family business, Peoples Jewellers was the first company in Canada to sell jewellery on a time payment plan. From this modest beginning, the company grew to a national business, and by 1957 was the largest credit jeweller in the British Commonwealth. Today, Peoples Jewellers continues to offer its customer a wide variety of credit programs.
Peoples Jewellers has also become known as "the diamond store" for Canadian consumers. Focused on providing choices to customers who seek excellent value in fine jewellery, Peoples designs much of its jewellery.